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home new id's fantasy id's probable projects back to list JAL japan airlines With the merging of JAL Japan Airlines and JAS Japan Air Systems, came the need to achieve operational savings. A new brand image was created to clearly communicate a changed organization. The new JAL brand expresses a new business philosophy and strategy. 
The new JAL logo is an arc reaching dynamically to the sky. It is derived from the motif of a rising sun, an image associated with Japan. The logo is modern, reflected in the red sun on the tail of the aircraft. It is set on a parchment colored backdrop reminiscent of handmade Japanese paper.
The previous image revolved around the crane stylized to resemble the red circle of the flag. It carried over this logo from the 1970s brand. However the very Japanese-esque ’JAL’ with the red square was used as the mark through the 90s and the crane was only seen on the tails of the JAL jets. home new id's fantasy id's probable projects back to list |
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