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home new id's fantasy id's probable projects back to list ethiopian airlines Flying as one of Africa’s leading carriers for over five decades, Ethiopian Airlines today took a significant step modernizing the company with a fleet renewal program and a new visual image and logo. 
Displaying the green, yellow and red of the national colors, and highlighting the feather symbol of flight, the modernized logo is bold and yet graceful with clean, contemporary lines. The design symbolizes simplicity, pride and elegance. The feather motif, minimalist in style, signifies dynamism in its upward swing, while the airline's name in large lettering expresses pride and confidence.
It is quite evident how the new look keeps faith with the past identity while, at the same time, announces the dawn of a new era. The corporate identity is thus both retained and reinforced in a way that clarifies the airline's personality and would no doubt generate renewed interest, awareness and confidence among all stakeholders. home new id's fantasy id's probable projects back to list |
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